Blog

Best 16 GA4 Alternatives: The Best Analytics Tools to Consider

Maya enables your analysts to answer the important questions rather than non-stop capturing, updating data & reporting.

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Power BI Template for Visualizing Universal Analytics Backup

Failing to backup your Universal Analytics data risks losing valuable insights that could inform strategic decisions.

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Business Intelligence for Marketing

Explore Business Intelligence for Marketing: key tools, strategies, and benefits. Transform data into marketing success with BI insights.

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How to Backup Google Analytics Data

If you don’t back up your UA data before the 1st of July 2024, you will lose your precious data. Luckily, there are options & some are free!

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Marketing Data Warehouse: The Ultimate Guide with Examples and Benefits

Companies that build their own marketing data warehouse are more profitable, agile, and inventive in their marketing efforts. But where do you even start? Read our ultimate guide.

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The Top 13 Client Reporting Software for 2024

Discover the best client reporting tools of 2024 to transform your agency’s data analysis and reporting, ensuring client satisfaction.

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How to Do Forecasting in Power BI: A Step-by-Step Tutorial

Discover how to use Power BI for effective forecasting. Learn step-by-step methods to predict trends, enhance decision-making, and plan strategically.

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The Comprehensive Guide to Predictive Analytics in Power BI

Explore the power of predictive analytics in Power BI to transform data into actionable insights. Learn how to forecast trends and make data-driven decisions.

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Connecting Google Analytics 4 with Power BI: Step-by-Step Guide

Learn how to integrate Google Analytics 4 with Power BI for enhanced data analysis. Follow our step-by-step guide to connect GA4 with Power BI effectively.

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How to Use Text Analytics in Power BI: A Step-by-Step Guide

Explore text analytics in Power BI: Learn to extract insights from text data with practical guides and examples for informed decision-making.

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How to Transfer Your Marketing Data to Power BI: Step-by-Step Guide

Master transferring marketing data to Power BI with our easy guide. Discover tips for effective analysis and boost your marketing strategy.

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2024’s Top 10 Performance Marketing Channels: What’s Trending Now

Explore the top 10 performance marketing channels of 2024. Stay ahead with SEO, PPC, social media, and emerging digital marketing trends.

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Understanding B2B Data-Driven Marketing

Explore the essentials of B2B Data-Driven Marketing: key strategies, benefits, challenges, and real-world applications for business growth.

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Power BI for Marketing Analytics: A Comprehensive Guide

Harness the potential of Power BI in marketing analytics. From beginners to experts, gain a competitive edge & optimize your strategy.

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Segment or Die: The Art Of Data Clustering

We explore what data clustering is, why it’s important for marketers, and how Maya can help marketers implement it quickly and easily.

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Unleash the Power of Incrementality in Marketing Attribution Modeling

Learn how incrementality can improve the effectiveness of marketing attribution modeling, to optimize your data-driven strategy and budget.

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Mobile App Analytics & Reporting for the Data-Obsessed – How to Get it Right.

How you can monitor the performance of your apps and platform; and how Maya’s robust suite of products can help improve your overall performance.

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Data-Driven Marketing Strategy: Why Should you Care?

In this article, we’ll explain everything you need to know about data-driven marketing and how to utilize it for your business.

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Why Page Speed Matters?

In this article, we examine the importance of page speed for a website, as well as how to measure and optimize it using Maya’s embedded reporting.

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