Introduction: The Evolution of Marketing Analytics In the early days of marketing, intuition and experience were the primary decision drivers. However, as markets expanded and competition surged, data-driven strategies became vital. The digital age ushered in a torrent of data,…
Introduction If you're a marketer, chances are you've heard of data clustering. It's one of those things that people either love or hate - a bit like Brussels sprouts. But whether you're a data-crunching aficionado or a marketing newbie, there's…
Introduction In today's ever-changing digital landscape, data-driven marketing has become more important than ever. With the vast amount of data available, marketers must have the right tools to effectively manage and interpret their data. That's why, here at Maya Insights…
Introduction As a marketer, you've got two ways to create marketing strategies for your business. The first way is intuition-based. You go for some hunches, develop strategies around them, and then wait to see if they work or not. The…
Introduction Big data can lead to better business decisions, happier and more satisfied customers, and faster growth in endless ways. According to a survey, a whopping 85% of companies see data as one of their most valuable assets. Every business has…