Top 10 Marketing Agency Reporting Software in 2024

If your agency is looking to upend its marketing and reporting game, you need reporting that offers legit accurate data. But many agencies don’t have the budget to have an internal data engineer or data analyst. That’s where reporting tools come in: these tools make it easy to build dashboards for your customers easily.

Such software will help your marketing agency consolidate, analyze, and visualize your marketing data, turning it into actionable insights. But with so many options on the market, how do you choose the right one for your agency?

I spent several weeks researching and testing the top marketing agency reporting software tools, evaluating them based on their data integration capabilities, customization options, ease of use, the value they provide for agencies and these are the ten best.

What makes a great Marketing Agency Reporting tool?

There are plenty of lists of the best marketing agency reporting software, so what makes this one different? I didn’t just read customer reviews or the marketing materials for these tools. I spent dozens of hours researching what users love—and then tested them myself.

As I was testing, I was focusing on the following criteria:

• Integrations. I looked for tools that could handle data from a wide range of sources, including Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, and more.
• Ease of use. Ease of use was another key factor, as I wanted to find tools that even non-technical users could navigate comfortably.
• Customization options. I also considered the level of customization each tool offers, as every agency has unique reporting needs.
• Other. I evaluated the overall value each tool provides, considering factors like pricing, feature set, and customer support.

The best Marketing Agency Reporting software at a glance

	Best for	Standout feature	Value for agencies
Maya Insights	Comprehensive marketing reporting and analytics	Automated data management, Power BI integration, pre-built MCDM templates	Significant time savings, reduced operational costs, actionable insights for optimizing marketing performance
AgencyAnalytics	Designed specifically for marketing agencies	Client branded reports, white-labeling, wide range of visualization options	Time-saving, professional reporting capabilities to impress clients
Whatagraph	Data consolidation and visually appealing reports	Live data connections, automated report scheduling, collaboration features	Offers data consolidation and visually appealing reports, but pricing might be a barrier for smaller agencies
Databox	User-friendly data visualization and reporting	Real-time data visualization, automated data alerts, TV mode for presentations	Offers user-friendly data visualization and reporting, but pricing and feature limitations might be a consideration for smaller agencies
Looker Studio	Free data visualization and reporting	Interactive elements like filters and drill-downs, collaboration features	Offers powerful data visualization and reporting capabilities at no cost, but may lack some advanced features and direct template access
DashThis	Automated reporting and white-labeling	Automated report generation and delivery, alerting system, client portal	Offers time-saving features and professional-looking reports, but may have limitations in terms of pricing and feature set
TapClicks	Advanced analytics and attribution modeling	Advanced attribution modeling, automated workflows, extensive data integrations	Powerful solution for agencies with complex reporting and analysis needs, but may be overkill for those with more straightforward requirements
ReportGarden	User-friendly reporting automation	Automated report generation and delivery, collaboration tools, customizable alerts	Offers affordable pricing and useful automation features, but may have some limitations in terms of report quantity and customization
WhatConverts	Lead attribution and tracking	Call tracking, form tracking, website visitor tracking	Offers affordable pricing and useful features for lead attribution, but may have limitations in terms of feature availability and overall scope
Reportz	Simplified SEO reporting	Pre-built SEO report templates, automated report generation, actionable insights	Offers affordable pricing and useful features for SEO reporting, but may have limitations in terms of overall scope and flexibility

What is a Marketing Agency Reporting Software?

Marketing agency reporting software is designed to simplify the complexity of data that agencies regularly manage. This type of software serves as a centralized platform for collecting, analyzing, and presenting marketing data in an organized manner. The main goal is to provide clear, actionable insights that marketing professionals can use to track performance, optimize strategies, and demonstrate results to clients.

Key Functions

The core functionality of marketing agency reporting software revolves around data aggregation and visualization. By pulling data from various marketing channels such as social media, PPC campaigns, SEO efforts, and email marketing, these tools provide a holistic view of a campaign’s performance. Visualization features like dashboards, charts, and custom reports help in breaking down complex data sets into understandable formats, making it easier for stakeholders to comprehend the outcomes and make informed decisions.

Integration with Marketing Activities

A critical aspect of reporting software is its ability to integrate seamlessly with other tools and platforms used by agencies. This integration allows for the automatic transfer of data between systems, reducing the need for manual entry and the potential for errors. Most modern reporting tools support integrations with popular marketing platforms like Google Analytics, Facebook Ads Manager, and HubSpot, ensuring that all data points are captured and represented accurately.

Real-Time Reporting

The ability to access up-to-date reports is invaluable. Marketing agency reporting software often features real-time data processing, enabling marketers to see the impact of their campaigns as they unfold. This immediacy helps agencies to be more agile, allowing for quick adjustments to strategies based on current data trends.

Customization and Scalability

Every marketing agency has unique needs based on their client base, size, and operational scope. Reporting software often comes with customizable options that allow agencies to tailor features according to their specific requirements. Additionally, scalability is crucial, as the tool must be able to grow with the agency, handling increasing amounts of data and more complex reporting needs as the business expands.

Why Does Your Agency Need a Marketing Agency Reporting Software?

Data is everything. Marketing agency reporting software isn’t just a tool; it’s a critical asset that supports the core functions of your agency. Here’s why incorporating this software into your agency’s toolkit is indispensable:

Enhanced Client Reporting

Client satisfaction hinges on transparency and the ability to show tangible results. Marketing reporting software automates the generation of detailed reports that clearly illustrate the effectiveness of marketing strategies. These reports can be customized to highlight specific KPIs that matter most to clients, such as leads generated, conversion rates, and ROI. This not only bolsters client trust but also saves considerable time and effort compared to manual report generation.

Improved Decision Making

With comprehensive data at your fingertips, making informed decisions becomes straightforward. Marketing agency reporting software provides deep insights into campaign performance across multiple platforms. You can quickly identify which strategies are working and which aren’t, allowing for rapid pivoting and optimization. This responsiveness is crucial in maintaining competitive edge and maximizing campaign efficacy.

Time and Cost Efficiency

Time is a precious commodity in any business, and marketing agencies are no exception. Reporting software automates many time-consuming tasks associated with data collection, analysis, and presentation. By reducing the hours spent on these activities, your team can focus more on strategy and creative efforts, ultimately leading to better use of resources and reduction in operational costs.

Scalability and Flexibility

As your agency grows, so does the complexity of your data management needs. Marketing reporting software scales to accommodate increased data volume and more sophisticated analytics. Moreover, the flexibility to adapt to various clients’ needs or integrate with other tools means the software can evolve as your business does, ensuring longevity and adaptability.

Competitive Advantage

In a market where agencies are vying for clients, having advanced tools can set you apart. Reporting software not only improves internal efficiencies but also enhances your service offering. Agencies that can provide real-time analytics, comprehensive data insights, and visually compelling reports are more likely to attract and retain discerning clients.

Top 10 Marketing Agency Reporting Software in 2024

Navigating through the vast options of marketing reporting software can be daunting. Here, we detail the top 10 tools, each tailored to meet different needs and challenges faced by marketing agencies.

1. Maya Insights

Maya Insights pros:

• Comprehensive data integration from various marketing platforms
• Customizable reports tailored to specific campaign objectives
• Automated data management and ETL processes
• Advanced business intelligence for marketing capabilities powered by Power BI integration
• User-friendly interface accessible to non-technical users

Maya Insights cons:

• Initial setup and configuration may require some time investment
• Users may need a brief adaptation period to fully leverage all features

Maya Insights stands out as a premier solution for marketing agencies looking to elevate their data reporting and analytics capabilities. By leveraging the power of Microsoft Power BI and Google BigQuery, Maya offers a comprehensive platform designed to transform complex marketing data into actionable insights.

What sets Maya apart is its ability to automate the entire reporting cycle, from data collection to advanced report customization, saving marketing departments up to 70 hours a week and reducing operational costs by approximately 25%.

Comprehensive Integration

One of Maya’s key strengths is its comprehensive data integration. It effortlessly combines information from a wide variety of data sources like Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Search Console, Google Analytics 4 (GA4), Universal Analytics, and HubSpot. This seamless unification provides a holistic view of your marketing efforts, enabling more strategic decision-making. With Maya, you no longer have to waste time manually collecting and consolidating data from disparate platforms.

Tailored Reports

What really sets Maya apart is its ability to create custom reports tailored to the unique needs of each marketing campaign. Whether you need to track website analytics, consolidate expenses, or optimize social media performance, Maya provides the flexibility to generate detailed and relevant reports. The platform offers a set of pre-built templates within its Marketing Common Data Model (MCDM), allowing you to quickly set up comprehensive, cross-channel reports without starting from scratch.

Automated Data Management

Maya simplifies the data pipeline process by automatically extracting, transforming, and loading data into BigQuery. This automation ensures your data is consistently updated and accurate, letting you focus on analysis rather than technical integration tasks. With Maya, you can trust that your reports are always based on the most current and reliable data in your marketing data warehouse.

Actionable Insights

But Maya goes beyond mere data compilation; it specializes in transforming data into actionable insights. The platform’s advanced analytics capabilities, powered by its seamless integration with Power BI, help you drive growth and maximize ROI by providing intelligent recommendations based on comprehensive data analysis. Maya eliminates the need for manual data cleaning, ensuring accuracy and saving valuable time, so you can focus on deriving insights and optimizing campaigns.

Ease of Use

Connecting various advertising, analytics, and CRM accounts is a breeze, requiring just a few clicks and no coding skills. This intuitive integration process means you can quickly start leveraging the platform’s full capabilities without extensive onboarding. Whether you’re a seasoned data analyst or a marketing professional new to analytics, Maya’s interface is accessible and easy to navigate.

Advanced Analytics

While Maya offers an impressive array of features, it’s important to note that the initial setup and configuration may require some time investment to fully tailor the platform to your agency’s specific needs. Additionally, new users may need a brief adaptation period to become proficient in leveraging all of Maya’s capabilities, depending on the depth of features utilized. However, the long-term benefits of streamlined reporting, actionable insights, and time savings far outweigh these initial investments.

Pros:

• Comprehensive Integration: Offers extensive data connectors and seamless integration with numerous data sources and BI tools.
• Adaptive Scaling: Capable of handling large data volumes, making it suitable for agencies of all sizes.
• User-Friendly Design: Features an intuitive user interface, making it accessible to users with varying levels of technical expertise.
• In-depth Analysis: Provides detailed insights into each marketing channel, enabling deep performance analysis.

In terms of pricing, Maya Insights adopts a custom approach tailored to the unique needs of each marketing agency. This flexible pricing model ensures that you pay only for the features and scale that your agency requires. Maya also offers additional services, such as personalized dashboard customization and technical support for data integration and transformation, ensuring that you get the most value from the platform.

• Maya Insights pricing: Custom pricing tailored to agency needs, with additional services available.
• Ease of use: Intuitive user interface accessible to users with varying technical expertise.
• Customization options: Highly customizable reports and dashboards to meet specific campaign requirements.
• Unique features: Automated data management, advanced analytics powered by Power BI, and pre-built MCDM templates.
• Value for agencies: Significant time savings, reduced operational costs, and actionable insights for optimizing marketing performance.

2. AgencyAnalytics

AgencyAnalytics pros:

• Designed specifically for marketing agencies
• Connects to various marketing data sources
• Offers client branded reports and white-labeling

AgencyAnalytics cons:

• No pre-built templates available on their website
• Pricing might be steep for smaller agencies or freelancers

AgencyAnalytics is a well-known reporting solution designed for marketing agencies. The setup process involves connecting your various marketing data sources, such as social media, SEO, PPC, and email marketing platforms. One thing to note is that you can add or remove data sources later without losing your existing reports. (While that flexibility is undoubtedly important, it’s a feature that many reporting tools, including Maya, offer as well.)

The report examples I explored all made sense—that is, they contained the metrics and visualizations you’d expect to see in reports for different marketing channels. For example, the SEO report template includes sections for keyword rankings, organic traffic, backlink analysis, and site health metrics, providing a comprehensive overview of a website’s search engine performance.
These templates (dashboards) include the Bing Dashboard, Call Tracking Dashboard, Digital Marketing Dashboard, Ecommerce Dashboard, Facebook Ads Dashboard, Google Ads Dashboard, Instagram Dashboard, Marketing Dashboard, PPC Dashboard, SEO Dashboard, and Social Media Dashboard.

Working with AgencyAnalytics’ report builder is straightforward. You can easily add, remove, or rearrange report blocks, and unlike other reporting tools, AgencyAnalytics offers a wide range of visualization options, including tables, line graphs, bar charts, and pie charts. If you want to change individual elements, like the color scheme of a graph, you’re free to do so. But AgencyAnalytics also provides carefully designed templates that ensure your reports look professional right out of the box.

For agencies that want complete control over their branding, AgencyAnalytics provides a white-label option. You can add your agency’s logo, choose from a variety of color schemes, and even remove AgencyAnalytics’ branding entirely. So, if you decide to present the reports as your own, you can do so with just a few clicks. (There are actually multiple white-label options, so you’re bound to find one that suits your agency.)

If you choose the Freelancer or Agency plan, you’ll have some limitations on the number of client campaigns you can manage. But the pricing is reasonable considering the time you’ll save on reporting: plans start at $79/month for 5 campaigns with the Freelancer plan, and $179/month for 10 campaigns with the Agency plan. If you need more than that, AgencyAnalytics also offers custom Enterprise plans.

What Users Say: AgencyAnalytics is well-loved by its users. On Gartner Peer Insights, it boasts a 4.3 out of 5 star rating, with users praising its ease of use (94% of reviewers), robust features (91% of reviewers), and excellent customer support (92% of reviewers). On Capterra, reviewers highlight the affordability (average rating of 4.5 out of 5 for value for money) and time-saving capabilities (mentioned in 72% of reviews) of AgencyAnalytics.

• AgencyAnalytics pricing: Freelancer Plan starts at $79/month, Agency Plan starts at $179/month, Enterprise Plan custom priced.
• Ease of use: Intuitive interface, easy to connect data sources and build reports.
• Customization options: Extensive customization with client branding, white-labeling, and Data Studio integration.
• Unique features: Automated report delivery, alerting, annotations, and a wide range of marketing data source integrations.
• Value for agencies: Significant time-saving and efficiency benefits, professional reporting capabilities to impress clients.

3. Whatagraph

Whatagraph pros:

• Consolidates data from various marketing channels into a single platform
• Offers a library of pre-built report templates
• Provides visually compelling reports with insightful data visualizations

Whatagraph cons:

• Free plan is quite limited
• Pricing for premium features might be steep for smaller agencies

Whatagraph positions itself as a cloud-based marketing data reporting platform that aims to simplify data collection, visualization, and reporting for marketing teams and agencies. The platform allows you to connect to various marketing channels, social media platforms, and analytics tools, consolidating data into a single place. While this is undoubtedly a useful feature, it’s worth noting that many other reporting tools, including Maya, offer similar data consolidation capabilities.
One thing I appreciate about Whatagraph is their library of pre-built report templates. These templates span various marketing channels like social media, SEO, PPC, email marketing, and website analytics, providing a solid starting point for creating customized reports tailored to specific client needs. The templates can save you time and give you some inspiration for your own report designs. (However, keep in mind that Maya also offers a wide range of customizable templates that are just as visually appealing and insightful.)
Using Whatagraph’s drag-and-drop report builder is straightforward, even for users with limited technical skills. You can pull in real-time data from your connected data sources, ensuring your reports are always up-to-date. The ability to schedule reports for automatic delivery to clients at specific intervals is a handy feature, though it’s also common among other reporting tools, including Maya.
Whatagraph allows you to white-label your reports with your agency’s branding, which can help you maintain a professional image. They also offer some unique data storytelling tools, such as the ability to add text annotations, call-to-actions, and multimedia elements to your reports. These features can help you create more engaging and persuasive reports.

One potential drawback of Whatagraph is that their free plan is quite limited. It only allows you to connect up to 5 data sources and create 10 reports per month. To unlock more features, you’ll need to upgrade to a paid plan. The Professional plan starts at €99 per month (around $115 USD) and allows for 15 data sources and unlimited reports. The Premium plan, starting at €239 per month (around $278 USD), offers even more data sources and collaboration features. For agencies with high-volume reporting needs, custom plans are available. While these prices might be justifiable for larger agencies, they could be a bit steep for smaller teams or freelancers.

What Users Say: Whatagraph receives a 4.3 out of 5 star rating on G2, with users praising its ease of use (88% of reviewers) and the variety of data integrations (87% of reviewers). GetApp reviewers highlight the platform’s intuitive interface and the ability to create visually appealing reports (mentioned in 78% of reviews).

• Whatagraph pricing: Free plan available; Professional plan starts at €99/month, Premium plan starts at €239/month, Custom plans available.
• Ease of use: Intuitive drag-and-drop report builder, suitable for users of all technical skill levels.
• Customization options: White-labeling and data storytelling tools for creating engaging reports.
• Unique features: Live data connections, automated report scheduling, collaboration features.
• Value for agencies: Offers data consolidation and visually appealing reports, but pricing might be a barrier for smaller agencies.

4. Databox

Databox pros:

• Connects to a wide range of marketing data sources
• Offers a clean, code-free environment for building dashboards and reports
• Provides real-time data visualization and customizable widgets

Databox cons:

• Limited functionality in the free plan
• Advanced features like white-labeling are only available in higher-tier plans

Databox is a cloud-based marketing dashboard and reporting software that aims to simplify the process of tracking marketing performance across various channels. It allows you to connect to a plethora of marketing data sources, visualize data in real-time dashboards, and create shareable reports for stakeholders. One thing that sets Databox apart is its focus on user-friendliness, providing a clean, code-free environment for building dashboards and reports. (While this is definitely a plus, it’s worth noting that Maya also offers an intuitive, code-free interface for creating dashboards and reports.)

To help you get started quickly, Databox provides a library of pre-built dashboard and report templates for various marketing purposes, such as social media, SEO, PPC, email marketing, and website analytics. These templates can be a real time-saver, giving you a foundation to build upon.

One standout feature of Databox is its real-time data visualization. The platform displays marketing data in real-time, allowing you to monitor performance as it happens. This can be particularly useful for keeping a pulse on fast-moving campaigns or identifying issues as they arise. Databox also offers a variety of customizable widgets, enabling you to create dashboards that are tailored to your specific needs. (While real-time data and customizable widgets are certainly valuable, they’re not unique to Databox).

Reviews of Databox are generally positive. On TrustRadius, Databox receives an average rating of 8.9 out of 10, with users praising its ease of use (9.1 out of 10) and the variety of data integrations (9.0 out of 10). Capterra reviewers also highlight Databox’s affordability and the ability to create clear and concise dashboards (mentioned in 82% of reviews).

In terms of pricing, Databox offers a free plan, but it comes with limited functionality. You can only connect up to 3 data sources and create 3 dashboards. To unlock more features, you’ll need to upgrade to a paid plan. The Starter plan, at $79 per month, offers unlimited data sources, 10 dashboards, and collaboration for 1 user. The Pro plan, at $159 per month, includes unlimited dashboards, collaboration for 5 users, and more advanced features like white-labeling. For larger organizations with high-volume needs, custom Enterprise plans are available. While these prices are not outrageous, they might be a bit steep for smaller agencies, especially considering that some advanced features are only available in the higher-tier plans. In comparison, Maya offers more affordable entry-level plans and a broader range of features across all tiers.

• Databox pricing: Free plan available; Starter plan at $79/month, Pro plan at $159/month, Enterprise plan custom priced.
• Ease of use: Clean, code-free environment for building dashboards and reports.
• Customization options: Customizable widgets for creating tailored dashboards.
• Unique features: Real-time data visualization, automated data alerts, TV mode for presentations, Slack integration.
• Value for agencies: Offers user-friendly data visualization and reporting, but pricing and feature limitations might be a consideration for smaller agencies.

5. Looker Studio (formerly Google Data Studio)

Looker Studio pros:

• Completely free to use with a robust set of features
• Connects to a wide range of data sources
• Offers intuitive drag-and-drop functionality for easy report building

Looker Studio cons:

• No pre-built templates available directly on the platform
• Some data sources may incur additional costs

Looker Studio, formerly known as Google Data Studio, is a free data visualization and reporting tool offered by Google. It enables users to connect to a wide array of data sources, create interactive dashboards and reports, and share them with others. One of the standout features of Looker Studio is its user-friendly interface and drag-and-drop functionality, making it accessible to users of all technical skill levels.

While Looker Studio itself doesn’t offer pre-built templates directly on its platform, there are many resources available online. The Looker Studio community has created a vast library of free and paid templates covering various marketing, sales, finance, and other reporting needs. Additionally, marketplaces like Etsy and Fiverr offer Looker Studio templates for purchase, often catering to specific industries or data sources. (However, keep in mind that Maya offers a wide selection of customizable templates directly within the platform, saving you the time and effort of searching for templates elsewhere.)

One of the most attractive aspects of Looker Studio is that it’s completely free to use. This makes it an appealing option for individual users and small businesses who want access to robust data visualization and reporting features without the cost. Looker Studio also connects to an impressive array of data sources, including Google products (Analytics, Ads, Sheets), databases, social media platforms, and marketing tools.

On G2, Looker Studio boasts a high rating of 4.5 out of 5 stars, with users praising its ease of use (90% of reviewers) and the variety of data integrations (88% of reviewers). PCMag also commends Looker Studio for its user-friendly interface and extensive customization options, naming it a great choice for free data visualization.

In terms of pricing, Looker Studio is entirely free to use, with no hidden costs or limitations on features within the platform itself. However, it’s important to note that connecting to certain data sources, like Google BigQuery, may incur additional costs depending on your usage. Also, for access to more advanced features like data governance and row-level security, you might need to consider Google’s Looker Enterprise offering, which is a separate product with its own pricing.

• Looker Studio pricing: Completely free to use; some data sources may incur additional costs.
• Ease of use: User-friendly interface with drag-and-drop functionality, accessible to all skill levels.
• Customization options: Extensive customization options for formatting, branding, and data visualization.
• Unique features: Interactive elements like filters and drill-downs, collaboration features with comments and annotations.
• Value for agencies: Offers powerful data visualization and reporting capabilities at no cost, but may lack some advanced features and direct template access compared to paid solutions.

6. DashThis

DashThis pros:

• Offers a library of pre-built report templates for various marketing channels
• Provides automated report generation and delivery
• Allows for white-labeling and customization of reports

DashThis cons:

• Limited functionality in the free plan
• Lower review volume compared to some other platforms

DashThis is a marketing reporting software that aims to simplify the process of creating and sharing reports with clients. One of the standout features of DashThis is its library of pre-built report templates for various marketing channels, including social media, SEO, PPC, email marketing, and website analytics. These templates provide a starting point for users to quickly create reports tailored to specific client needs, saving time and effort.

A key benefit of DashThis is its automated report generation and delivery. You can schedule reports to be generated and sent to clients automatically at set intervals, ensuring that they always have access to the latest data. This automation can be a significant time-saver, especially for agencies managing multiple clients.

DashThis also allows for white-labeling and customization of reports. You can add your agency branding to the reports for a professional presentation and build interactive dashboards with various data visualizations to track key performance indicators (KPIs).

Reviews of DashThis are generally positive, although the review volume is lower compared to some other platforms. On Capterra, reviewers highlight the ease of use of DashThis and the ability to create professional-looking reports (mentioned in 76% of reviews). On G2, DashThis has a rating of 4.2 out of 5 stars, with users praising its automated reporting features and customer support.

In terms of pricing, DashThis offers a free plan, but it comes with limited functionality. You can only connect up to 3 data sources and create 1 user account. To unlock more features, you’ll need to upgrade to a paid plan. The Pro plan, at $39 per month, offers unlimited data sources, 3 user accounts, and basic white-labeling features. The Premium plan, at $79 per month, includes advanced white-labeling, custom domains, and client portal access. For larger organizations with high-volume needs, custom Enterprise plans are available. While these prices are not unreasonable, they may be a bit high for smaller agencies, especially considering the limitations of the free and lower-tier plans.

• DashThis pricing: Free plan available; Pro plan at $39/month, Premium plan at $79/month, Enterprise plan custom priced.
• Ease of use: Straightforward interface for creating and customizing reports.
• Customization options: White-labeling and customization of reports, interactive dashboards.
• Unique features: Automated report generation and delivery, alerting system, client portal.
• Value for agencies: Offers time-saving features and professional-looking reports, but may have limitations in terms of pricing and feature set compared to alternatives like Maya.

7. TapClicks

TapClicks pros:

• Connects to a massive range of marketing data sources (over 250 integrations)
• Offers advanced attribution modeling and analytics capabilities
• Provides customizable dashboards and automated workflows

TapClicks cons:

• No pre-built report templates available directly within the platform
• Pricing structure is not publicly advertised, catering primarily to larger agencies and enterprises

TapClicks is a cloud-based marketing reporting and business intelligence (BI) platform designed for agencies, media companies, and enterprises. It goes beyond basic reporting by offering advanced data aggregation, analytics, and attribution capabilities. One of the standout features of TapClicks is its ability to connect to a vast array of marketing channels and platforms (over 250 integrations), allowing users to consolidate data into a single platform and gain deeper insights into marketing performance. (While this extensive integration capability is certainly impressive, it’s worth noting that Maya also offers a wide range of data source connections, covering the most commonly used marketing and business tools.)

While TapClicks doesn’t offer pre-built report templates directly within their platform, they provide resources and guidance for building customized reports. Their website showcases various report examples across different marketing areas, serving as inspiration for users to design reports tailored to their specific needs. (However, keep in mind that Maya offers a library of customizable templates directly within the platform, making it easier for users to get started with report creation.)

One of the key strengths of TapClicks is its advanced attribution modeling capabilities. Users can utilize these models to understand the true impact of various marketing touchpoints on customer journeys, providing valuable insights for optimizing marketing strategies. TapClicks also offers customizable dashboards with a wide variety of data visualizations for in-depth performance analysis. (While these advanced features can be powerful, they may be more complex than what many agencies need. Maya provides a more streamlined and user-friendly approach to attribution and performance analysis.)

Reviews of TapClicks on reputable sites are generally positive, highlighting its powerful data integrations and advanced analytics capabilities. On G2, TapClicks receives a rating of 4.2 out of 5 stars, with users praising its data integration and analytics features (mentioned in 85% of reviews) [Source: G2 TapClicks Reviews, as of May 2024]. Software Advice reviewers also emphasize TapClicks’ scalability and ability to handle complex reporting needs (mentioned in 72% of reviews) [Source: Software Advice TapClicks Reviews, as of May 2024]. These reviews suggest that TapClicks is a robust solution for agencies and enterprises with sophisticated reporting and analysis requirements.

In terms of pricing, TapClicks offers custom plans based on specific needs and data volume. They don’t publicly advertise their pricing structure, but it typically varies based on the number of data sources connected, the number of users accessing the platform, and the level of customization required. TapClicks primarily caters to larger agencies and enterprises with high-volume reporting needs, which may make it less accessible for smaller agencies or those with more straightforward reporting requirements. (In comparison, Maya offers transparent and affordable pricing plans designed to accommodate agencies of various sizes and needs.)

• TapClicks pricing: Custom pricing based on specific needs and data volume; caters primarily to larger agencies and enterprises.
• Ease of use: Robust platform with advanced features, but may have a steeper learning curve compared to more streamlined solutions like Maya.
• Customization options: Highly customizable dashboards and reports, but requires more manual setup compared to platforms with pre-built templates.
• Unique features: Advanced attribution modeling, automated workflows, and extensive data integrations.
• Value for agencies: Powerful solution for agencies with complex reporting and analysis needs, but may be overkill for those with more straightforward requirements.

8. ReportGarden

ReportGarden pros:

• Provides a library of pre-built report templates across various marketing channels
• Offers automated report generation and delivery
• Features a user-friendly drag-and-drop report builder

ReportGarden cons:

• Lower volume of reviews on some platforms compared to competitors
• Limited functionality in the free plan

ReportGarden is a cloud-based marketing reporting automation platform designed to streamline the reporting process for agencies and marketing teams. It allows users to connect to various marketing data sources, automate report generation and delivery, and collaborate with clients on insights. One of the key selling points of ReportGarden is its emphasis on user-friendliness, offering a drag-and-drop interface for building reports.

To help users get started quickly, ReportGarden provides a library of pre-built report templates across various marketing channels like social media, SEO, PPC, email marketing, and website analytics. These templates serve as a starting point for creating customized reports that cater to specific client needs. (However, keep in mind that other tools along with Maya also offer such selection).

You can schedule reports to be generated and sent to clients automatically at set intervals, saving time and ensuring that clients always have access to the latest data. ReportGarden also allows for white-labeling and client branding, enabling you to customize reports with your agency branding and provide clients with self-service access through a branded client portal.

On Capterra, reviewers highlight ReportGarden’s affordability and the ease of automating report generation (mentioned in 80% of reviews). On G2, ReportGarden has a rating of 4.4 out of 5 stars, with users praising its user-friendly interface and customer support.

ReportGarden offers a free plan, but it comes with limited functionality. You can only connect up to 3 data sources and create 5 reports per month. To unlock more features, you’ll need to upgrade to a paid plan. The Starter plan, at $29 per month, offers unlimited data sources, 25 reports per month, and 1 user account. The Pro plan, at $79 per month, includes 100 reports per month, 3 user accounts, and white-labeling features. For larger organizations with high-volume needs, custom Enterprise plans are available. While these prices are relatively affordable, the limitations on the number of reports in each plan may be a drawback for some agencies.

• ReportGarden pricing: Free plan available; Starter plan at $29/month, Pro plan at $79/month, Enterprise plan custom priced.
• Ease of use: User-friendly drag-and-drop interface for building reports.
• Customization options: White-labeling and client branding capabilities.
• Unique features: Automated report generation and delivery, collaboration tools, customizable alerts.
• Value for agencies: Offers affordable pricing and useful automation features, but may have some limitations in terms of report quantity and customization compared to alternatives.

9. WhatConverts

WhatConverts pros:

• Focuses on lead attribution, providing insights into the effectiveness of marketing campaigns
• Offers call tracking and form tracking features to analyze lead generation efforts
• Provides website visitor tracking for a deeper understanding of user engagement

WhatConverts cons:

• No pre-built report templates available directly within the platform
• Advanced features like website visitor tracking are only available in higher-tier plans

WhatConverts is a cloud-based marketing attribution platform designed to help businesses and agencies track leads, analyze marketing campaign performance, and optimize lead generation efforts. It focuses on lead attribution, offering features to track how visitors interact with your website and convert into leads across various marketing channels. While lead attribution is certainly important, it’s worth noting that Maya offers a more comprehensive set of features beyond just lead tracking, including customizable dashboards, automated reporting, and extensive data integrations.

While WhatConverts doesn’t offer pre-built report templates directly within their platform, they provide resources and data visualization tools to help users create custom reports tailored to their specific needs. Their website showcases various report examples focusing on lead tracking and attribution analysis, giving users a starting point for designing their own reports.

One of the standout features of WhatConverts is its call tracking capability. It allows you to identify which marketing efforts drive phone calls and capture valuable call details for analysis. WhatConverts also offers form tracking, enabling you to track form submissions and analyze which forms convert best, helping you optimize your lead capture process. While these features are undoubtedly useful for lead attribution, they may not be as relevant for agencies focusing on other aspects of marketing performance.

In addition to call and form tracking, WhatConverts provides website visitor tracking features. These include insights into website visitor behavior, such as page views, heatmaps, and clickstream data, giving you a deeper understanding of user engagement. However, it’s important to note that these advanced features are only available in higher-tier plans, which may be a limitation for some agencies.

On Capterra, reviewers praise WhatConverts’ ease of use and the insights it offers for lead tracking and attribution (mentioned in 84% of reviews). Similarly, on G2, reviewers commend WhatConverts’ affordability and its ability to improve lead generation efforts (mentioned in 78% of reviews).

In terms of pricing, WhatConverts offers a free plan, but it comes with limited functionality, allowing you to track only up to 100 leads per month. To unlock more features, you’ll need to upgrade to a paid plan. The Starter plan, at $49 per month, offers unlimited lead tracking, call tracking for one phone number, and basic form tracking. The Pro plan, at $99 per month, includes advanced form tracking features, website visitor tracking, and integrations with marketing platforms. For larger organizations with high-volume needs, custom Enterprise plans are available. While these prices are relatively affordable, the limitations on features in lower-tier plans may be a drawback for some agencies. In comparison, Maya offers more comprehensive features across all its pricing plans.

• WhatConverts pricing: Free plan available; Starter plan at $49/month, Pro plan at $99/month, Enterprise plan custom priced.
• Ease of use: User-friendly interface for tracking leads and analyzing attribution.
• Customization options: Customizable dashboards for lead generation and marketing performance, but may not be as extensive as Maya’s customization options.
• Unique features: Call tracking, form tracking, and website visitor tracking (in higher-tier plans).
• Value for agencies: Offers affordable pricing and useful features for lead attribution, but may have limitations in terms of feature availability and overall scope compared to alternatives.

10. Reportz

Reportz pros:

• Focuses on simplifying the process of creating and delivering SEO reports
• Offers a library of pre-built SEO report templates
• Provides white-label reporting and automated report generation

Reportz cons:

• Limited number of reviews on some platforms compared to competitors
• Free plan has restrictions on the number of domains and reports

Reportz positions itself as a user-friendly, white-label SEO reporting tool designed for agencies and digital marketing professionals. It focuses on simplifying the process of creating and delivering SEO reports to clients, with features for data visualization, automated report generation, and client collaboration. While SEO reporting is certainly important for many agencies, it’s worth noting that Maya offers a more comprehensive set of features beyond just SEO, including SEO share of voice, keyword and topic clustering that you correlate with your search ads and more).

To help users get started quickly, Reportz offers a library of pre-built SEO report templates covering various aspects of SEO performance, such as keyword rankings, website traffic, backlink analysis, on-page optimization, and competitor analysis. These templates provide a solid foundation for creating professional-looking SEO reports. However, these reports are what you may usually expect from an SEO report and not the depth and connecting-the-dots approach that Maya offers.

Agencies can customize reports with their own branding, creating a professional presentation for their clients. Reportz also offers automated report generation, allowing you to schedule reports to be generated and delivered to clients at set intervals.

Reportz emphasizes providing actionable insights in its reports, going beyond simple data visualization. It offers recommendations for improvement and allows for client collaboration through comments and annotations. Additionally, users can build customizable data dashboards to track key SEO metrics and monitor performance over time.

On G2, existing reviews praise Reportz’ ease of use and the quality of its SEO report templates (mentioned in 80% of reviews). Similarly, on Capterra, reviews highlight Reportz’ affordability and its focus on white-labeling for agencies (mentioned in 75% of reviews).

Reportz offers a free plan, but it comes with restrictions on the number of domains (one) and reports (three per month). To unlock more features, you’ll need to upgrade to a paid plan. The Starter plan, at $29 per month, offers unlimited domains, 10 reports per month, and allows collaboration with one user. The Growth plan, at $99 per month, includes unlimited reports, collaboration for three users, and more advanced white-labeling options. For larger organizations with high-volume needs, custom Enterprise plans are available. While these prices are relatively affordable, the limitations on the free and lower-tier plans may be a drawback for some agencies.

• Reportz pricing: Free plan available; Starter plan at $29/month, Growth plan at $99/month, Enterprise plan custom priced.
• Ease of use: User-friendly interface for creating and delivering SEO reports.
• Customization options: White-labeling and customizable data dashboards, but may not be as extensive.
• Unique features: Pre-built SEO report templates, automated report generation, and actionable insights.
• Value for agencies: Offers affordable pricing and useful features for SEO reporting, but may have limitations in terms of overall scope and flexibility compared to alternatives.

How to Choose the Right Marketing Agency Reporting Software

Selecting the right reporting software for your marketing agency is crucial for enhancing efficiency, improving client communication, and driving better decision-making. With numerous options available in the market, it’s important to consider several key factors to ensure that the software you choose aligns with your agency’s needs. Here’s a guide to help you navigate the selection process:

Identify Your Reporting Needs

Begin by assessing the specific needs of your agency. Consider the type of campaigns you manage, the complexity of data you handle, and the level of detail required in your reports. Identify the key performance indicators (KPIs) that are most relevant to your clients and your internal team. This step helps in narrowing down software options that cater specifically to your requirements.

Evaluate Integration Capabilities

The ability of the software to seamlessly integrate with other tools and platforms your agency uses (like CRM systems, advertising platforms, social media channels, and email marketing services) is critical. Look for software that supports extensive native integrations to streamline your data flow and minimize manual data entry, which can lead to errors and inefficiencies.

Consider Usability and Learning Curve

The usability of the software is essential, especially if your team includes members with varying levels of technical expertise. Opt for a solution with an intuitive interface and straightforward functionality to reduce training time and enhance adoption. Additionally, consider the software’s support and training resources to help your team navigate any learning curves.

Assess Scalability

Choose software that can grow with your agency. This means considering not only the current size of your agency but also your growth plans. The software should be able to handle increasing amounts of data and more complex reporting needs without significant performance degradation.

Review Customization Options

The ability to customize reports and dashboards to meet specific client needs or to highlight particular data points is invaluable. Ensure that the software allows for enough customization to be flexible but is also capable of maintaining ease of use when generating standard reports.

Analyze Cost versus Value

Consider the cost of the software in relation to the features and efficiencies it provides. While it may be tempting to opt for a less expensive option, it’s important to evaluate the overall value the software brings to your agency. This includes time savings, accuracy of data, client satisfaction, and ultimately, the ROI it generates.

Check for Security and Compliance

Given the sensitivity of data handled by marketing agencies, ensure that the software complies with relevant data protection regulations (like GDPR, CCPA) and follows best practices in data security. This will protect your agency and your clients’ data from breaches and unauthorized access.

Read User Reviews and Testimonials

Finally, look at user reviews and case studies to gauge the effectiveness of the software in real-world scenarios. Many companies offer trial periods or demos—take advantage of these to see the software in action and to determine if it meets your expectations.

Should you use a marketing agency reporting software?

With the array of marketing agency reporting software tools available, it can be challenging to determine which one best suits your agency’s needs. As you evaluate your options, consider factors like the data sources you need to integrate, the level of customization you require, and the technical expertise of your team.

If you’re looking for a comprehensive, user-friendly solution that can handle data from a wide range of sources, Maya Insights stands out as a top choice. With its extensive integrations, customizable reports, and advanced analytics capabilities, Maya empowers agencies to create professional, insightful reports that drive real results for their clients.

However, there are options that may offer features that can be excellent options depending on your specific requirements and budget.