In today’s ever-changing digital landscape, data-driven marketing has become more important than ever. With the vast amount of data available, marketers must have the right tools to effectively manage and interpret their data. That’s why, here at Maya Insights we have developed the Maya Marketing Performance App, a powerful data management tool designed specifically for dynamic teams that prioritize decision-making based on facts, and not gut feeling. In this article, we’ll dive into the key features of Maya Insights’ new Power BI app, and discuss how it can help marketers, business users or engineers & analysts leverage their marketing efforts by using one of the strongest BI tools in the market.
What are Power BI Apps and How to Find Them
Power BI offers a range of powerful tools to help businesses harness the insights hidden in their data. One such tool is the Power BI app, a pre-built collection of dashboards, reports, and datasets that provide focused insights into specific areas of business. These apps are designed to be user-friendly and easily customizable to meet specific business needs, making them a valuable asset for companies of all sizes.
Finding and installing Power BI apps is easy. Businesses can browse the Power BI Marketplace, which offers a variety of apps that cover different industries, functions, and data sources. The marketplace is accessible through the Power BI service or Microsoft AppSource, and businesses can use keywords or filters to search for specific apps that meet their needs. Once they have found the app they want to use, they can install it in their workspace and customize it as needed. They can also share the app with other users within their organization or with external stakeholders by giving them access to the app’s reports or dashboards. If you want to learn more about Power BI Apps and how to find them, you can visit the official Microsoft website for detailed instructions and examples.
What is the Maya Marketing Performance App?
The Maya Marketing Performance App is a versatile tool that allows marketing professionals to customize their data view using various data dimensions. This means that marketers can adjust their campaign and conversion groupings within the app to better segment and understand their data, providing a more accurate and personalized view of their marketing performance.
With its user-friendly interface and customizable graphs, the Maya Marketing Performance App allows marketing professionals to easily analyze their data and make data-driven decisions. By identifying trends and patterns in their data, marketers can adjust their strategies and optimize their marketing campaigns to achieve better results.
How Does the Maya's Power BI App Work?
Connect your Sources
Connecting your Sources in Maya requires just a few clicks. In the Sources tab, you will find all the available integrations, as well as the option to add manual uploads for data from sources that are not currently supported. This will help you have a complete view of all your metrics, regardless of the channel. Additionally, on the Manual Expenses tab, you can add any offline expenses you may want to include in your reporting, such as outdoor marketing costs, TVC, etc.
Create Campaigns and Conversions Clusters
Once your data are loaded, you can create meaningful segments to use in your analysis, aka Clusters. Data Clustering is a technique that organizes large amounts of data into smaller, more manageable groups, that can be used to identify patterns and trends, that would be difficult to analyze otherwise. The goal here is to create Campaign and Conversion clusters within your data set, which can then be used for reporting purposes.
- Campaign Clustering: You can group your campaigns using any criteria that are relevant to your business. For example, you can cluster them based on their performance, such as the total number of conversions, clicks, cost, etc, or even based on scope, separating reach from remarketing, audience, region, objective, etc.
- Conversion Clustering: You can also apply clustering rules to your conversions, which are extracted from all the different services you’ve integrated into the app. For example, you can group all the Conversions that are related to a specific form submission action from any source, simply by applying clustering rules using a naming convention you’ve chosen. This allows you to always track your conversions across all services or even analyze them by specific stage, creating a custom conversion funnel.
The Maya Marketing Performance App currently provides two report tabs: Campaign Analysis and Dashboard.
The Campaign Analysis tab offers a main line-bar chart and a customizable matrix of data that can plot any metrics against various dimensions, including time, campaigns, campaign clusters, services, accounts, devices, etc. You can also use the Conversions Selector to choose specific conversions to align your analysis with your internal KPIs and business objectives.
On the other hand, the Dashboard tab shows four line-bar charts that exhibit critical metric combinations. In this tab, you will also find tables with time intelligence calculations that help you understand metric changes and growth over time. Be sure to adjust the time calculation category and period as per your requirements.
From Power BI App to Microsoft Excel
The Maya Marketing Performance App also gives you the option to export your data from Power BI to a Microsoft Excel file. Once you have exported your data to Excel, you’ll find a pivot table where you can use all the metrics and dimensions available in the Maya app for your analysis. Feel free to add different dimensions and measures from the data model to a pivot table or graph, filter the data by different segments, and many more.
The Maya Marketing Performance App offers extended documentation about its capabilities, including valuable information about the data model and relationships, tables and columns within it, and all the measures and dimensions included. This documentation is a great resource for marketers who want to get the most out of their data and take their analysis to the next level. By exploring the documentation, you can gain a better understanding of the elements used in the app and how they relate to your marketing performance. To access the documentation, simply visit the Documentation section on the app, or check it out on our website.
Who can Benefit from the Maya Marketing Performance App?
The Maya Marketing Performance App benefits a wide range of professionals in a company. Performance marketers can use the app to optimize campaign performance by tracking and analyzing the impact of their campaigns across multiple channels and touchpoints. The app also promotes collaboration by providing a centralized platform to share data, insights, and performance metrics across different teams.
Business users gain a comprehensive view of marketing spending through the app, enabling them to make data-driven decisions about budget allocation and resource utilization. The app provides insights derived from data, which helps executives to track progress against their KPIs and benchmark performance against industry standards.
For engineers and analysts, Maya’s Power BI app provides a pre-made schema, allowing for better collaboration between them. Its advanced analytics and reporting capabilities help users to uncover hidden insights and trends in the data, generate actionable recommendations for business stakeholders, and make strategic business decisions. Additionally, the app eliminates the need to manually create a data pipeline and can be used in existing infrastructures without compatibility issues or limitations.
To summarize, by installing the Maya Marketing Performance App, your team can fully leverage your marketing data and make more informed decisions. We provide businesses with all the necessary resources to achieve better outcomes, including a series of YouTube videos and thorough documentation. However, if you want to explore the full capabilities of Maya, you can also contact our team to book a demo today!
So, don’t hesitate any longer! Visit the Power BI Marketplace, install the Maya Marketing Performance App in your tenant, and start optimizing your marketing campaigns with ease and grace!