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Set Up
Sign in to your Maya account
Go to Sources > Add Source > Connect your Integrations
Note! After connecting your sources you will need to wait between 1-30 minutes before your data is loaded for the first time. When the process is completed you will receive an email notification.
Go to clusters. From there you can organize your data in a way to get better reports. The available clusters are:
- Campaigns
- Budget
- Conversions
- Landing Pages
- Keywords
- Queries
- Word Groups
Simply click add to any of the above > Name your cluster > Define it by selecting When X happens Then is Z.
With word groups you can include or even exclude words into meaningful groups that will help you get better reports. You can create a word group which will include the names of your competitors which will be later used for the competition analysis.
Let’s see how you can gather all pages that include the word blog in the url in one group called blog.
When Name= url, Relation= Contains, Value=blog, Then Value=blog.
Now all your blog related pages are grouped so you can find useful related insights. Check the Preview on the right hand side of the page to immediately see your cluster’s results.
Now you can move to competitors and set up your competition analysis report. A competition analysis report displays the ranking of competitors on a set of search terms. The report is calculated once per month starting from the day this report is first set up.
Manual Expenses: There will be times that you create marketing expenses outside of any digital platform such as when you work with Influencers or when you run TV ads. You can very easily add those into Maya by going to Manual expenses> Add expenses > Fill in the fields and then hit Save.
Billing: All things billing area. From here you can add/update your bank details.
Account: If you want to add new members or change your password, then Account is the section you’re looking for.
Dashboard
Dashboard is where the magic happens!
There are 5 default reports:
- Analytics: This report includes metrics about your websites such as sessions and conversions.
- SEM: A Search Engine Marketing report with information such as conversions and costs.
- SEO: This report contains information about your website’s SEO performance such as impressions and clicks.
- Spend: In this report you can find metrics about marketing related expenses such as campaign costs.
That way the chart’s options will appear and
Hover your mouse over any area of the visual to get more related information. You will also notice on the top right corner of the visual you will find the drill down options since the visual has a hierarchy.
For Example you might have a visual that looks at spend/cost by a hierarchy made up of campaign, adgroup,keyword and query. By default, the visual would show the spend by campaign : gymnastics, skiing, aquatics, and so on. But, because it has a hierarchy, selecting one of the visual elements (like a bar, line, or bubble), would display an increasingly more-detailed picture. Selecting the aquatics element would show you data for swimming, diving, and water polo. Selecting the diving element would show you details for the springboard, platform, and synchronized diving event.
You can set the Chart Bars, the Chart Lines and the Conversions according to your needs at the time by simply selecting the available options on the drop down menu.
You can plot the chart by Time, any of your Clusters, Country or Device by simply clicking the name on the plot box.
On the right hand side of the page you can see the available filters. You can click the double right arrow symbol to hide the Filters and click it again towards the left side for the Filters to reappear. Here’s where you can change the report’s time frame.
For seo and spend, you can also select the specific page you wish to view from the top left hand side area.
Competition: This is your competition analysis report.
The chart will show your market share in regards to the searches and more specifically in clicks.
And that’s not all!
Maya lets you create your own custom reports(based on the default ones) to narrow report results to your desired items. Go to any default dashboard report > click the little pencil icon to activate the edit mode > proceed to your desired changes > File > Save as > Name your report and hit confirm!
