Bing Ads Report Dashboard
Power BI Template for Microsoft Bing Ads Data: Unlock Cross-Channel Insights
Tired of wrestling with scattered Bing Ads data? Clunky, siloed reports can hold you back. Our pre-built Power BI model hands you instant, actionable insights. You get full control with custom reports and a clear, unified view of your Bing Ads data.
Trusted by
Without Maya
- 3rd party tools too technical for quick, practical use.
- Shallow metrics that miss the strategic mark.
- Little room to tweak reports or none at all.
- Sharing insights means granting full platform access.
- Data vanishes if you switch tools.
- Cross-channel analysis bogged down by manual exports.
With Maya
- Your Bing Ads data stays yours in a secure cloud warehouse.
- No losses from provider swaps or retention rules.
- Data flows in automatically—no export hassles.
- Interactive Power BI reports shareable with anyone.
- Pre-set, flexible metrics plus endless report options.
- Strategic takeaways made simple, no expertise needed.
What You Will Learn From Analyzing Bing Ads Data with Maya
Leverage Maya Insights and the Microsoft Advertising API integration, to understand your Bing paid ads performance and identify key areas for optimization. You’ll be able to:
- Track Key Bing Ads KPIs: Monitor cost, impressions, clicks, CTR, conversions, CPA, CVR, and conversion value for your Bing Advertising campaigns.
- Analyze Performance at All Levels: Drill down from campaigns to ad groups, ads, and keywords to identify top performers and underperformers.
- Optimize Bidding and Budget: Make data-driven decisions about how to allocate your Microsoft Advertising budget and adjust your bids.
- Identify High-Performing Keywords and Search Queries: Find the keywords and search terms that are driving the best results for your Bing Ads campaigns.
- Compare Bing Ads and Google Ads Performance: Get a unified view of your overall search engine marketing efforts (SEM) to optimize your total search investment.
How Maya’s Semantic Model Works
Simple 3-Step Process to connect Bing Ads to Power BI using Maya Insights
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#1
Automated Microsoft Advertising Integration
With the Power BI Bing Ads integration, Maya automatically pulls data directly from the Bing Ads API.
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#2
Data Transformation & Unification
Our semantic model automatically cleans, normalizes, and structures your Bing Ads data. It’s designed for seamless integration with other marketing data sources (Google Ads, website analytics), enabling a holistic view of your search engine marketing performance.
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#3
Instant Visualization & Reporting in Power BI
Connect Maya’s pre-built semantic model to Power BI and instantly access insightful dashboards and reports. Build custom Bing Ads reports and dashboards to answer your specific questions.
Customize Your Bing Ads Analytics with Maya
Maya Insights empowers you to go beyond standard Bing Ads reporting. With the pre-built semantic model and the flexibility of Power BI, you can:
- Create Custom Campaign Clusters: Group campaigns based on marketing objectives, target audiences, or product categories (using
CCx) for more meaningful analysis. - Create Custom Conversion Clusters: Group campaigns based on conversion objectives (using
ConvCx) for more meaningful analysis. - Analyze Search Query Performance: See which search queries are triggering your Bing Ads and identify new keyword opportunities or negative keywords.
- Segment by Device and Location: Analyze performance by device category and geographic location to optimize your Bing Advertising targeting.
- Combine with Google Ads Data: Create a unified SEM dashboard to compare performance across both platforms and optimize your overall search strategy.
- Connect to Website Analytics: Understand the full customer journey by connecting Bing paid ads clicks to website behavior data.
Explore all of Maya’s functionalities
FAQs
What specific Bing Ads metrics are included in the Maya semantic model?
The Maya Insights semantic model includes a comprehensive set of metrics from the Microsoft Advertising API, all readily available for analysis within Power BI. These are categorized for clarity:
Key Performance Indicators (KPIs):
- Cost: Total advertising cost.
- Impressions: Total impressions.
- Clicks: Total clicks.
- CPM (Cost Per Mille): Cost per thousand impressions.
- CPC (Cost Per Click): Cost per click.
- CTR (Click-Through Rate): Click-through rate.
- Conversions: Total conversions.
- CPA (Cost Per Acquisition): Cost per conversion.
- CVR (Conversion Rate): Conversion rate.
- Conversion Value: Total value of conversion events.
Dimensions:
You can analyze these metrics using a rich set of dimensions, providing granular insights:
- Time:
Year,Quarter,Month,Week,Date - Account:
Account Service,Account Name - Campaign:
Campaign Name,Campaign Status,Campaign Type - Ad Group:
Ad Group,Ad Group Status,Ad Group Type - Ad:
Ad - Landing Page:
Landing Page, and other variations. - Search Query:
Query,Query Maya,Query Text Translated - Conversion:
Conversion Name,Conversion Category - Device:
Device Category,Device - Custom Clusters:
CCx - {Campaign Cluster x Name},ConvCx - {Conversion Cluster x Name}
Can I create a combined Bing ads dashboard with Google Ads data?
Yes, Maya Insights is designed for cross-platform search engine marketing analysis. You can easily create dashboards that combine data from both Microsoft Bing Ads and Google Ads.
What types of Microsoft Advertising questions can I answer with Maya Insights?
You can answer questions like: Which Bing Ads campaigns have the highest ROI? Which keywords are driving the most conversions? What is my average cost per acquisition (CPA) on Bing? How does my Bing Ads performance compare to my Google Ads performance? Which search queries are triggering my Bing Ads?
Can I analyze data for specific segments of my campaigns?
Yes you can group by various dimensions like, Campaign Name, Campaign Status, Campaign Type, Ad Group, Ad Group Status, Ad Group Type,Ad, Query, Query Maya, Query Text Translated
Which stakeholders can benefit from using Maya Insights for Bing Ads analysis?
Performance marketers, PPC specialists, digital marketing managers, marketing analysts, BI professionals, and anyone responsible for Microsoft Advertising campaign performance.
What is the difference between Bing Ads and Microsoft Advertising?
Bing Ads rebranded to Microsoft Advertising
What is Microsoft Advertising?
Microsoft Advertising, formerly known as Bing Ads, is a digital advertising platform developed by Microsoft. It allows businesses to create and manage online ad campaigns across various platforms, including search engines like Bing, Yahoo, DuckDuckGo, and Ecosia. The platform supports pay-per-click (PPC) advertising models where advertisers bid on keywords or placements and pay based on user interactions such as clicks.