Facebook Ads Report Dashboard
Power BI Template for Facebook Ads Analytics : Connect Cross-Channel Performance
Facebook Ads shouldn’t stand alone. Our pre-built Power BI model weaves your data into a clear, full picture, blending it with your other marketing channels. Maya Insights brings it all together with a sharp view, custom reports, and full control over your analysis.
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Without Maya
- Struggle with siloed Facebook Ads data and hidden insights
- Limited reporting capabilities within the Facebook Ads platform
- No way to create custom reports or visualizations for Facebook Ads
- Inability to combine Facebook Ads data with other marketing channels
- Lack of control over your Facebook Ads data
With Maya
- Unlock hidden insights within your Facebook Ads data, and take data-driven decisions
- Access all your marketing data in one place
- Create custom reports and visualizations tailored to your specific needs
- Combine Facebook Ads data with all your other marketing channels
- Own your complete Facebook Ads data history in your cloud
What you’ll learn from this Facebook Ads Dashboard Template
Connect your Facebook Ads data sources through Maya’s Semantic Model to learn:
- How are my campaigns really performing? Track key metrics across all campaigns, ad sets, and ads in one unified view.
- How is my Facebook Ads budget performing? Track spend, impressions, clicks, conversions, and cost per acquisition (CPA) in one place, and see how those metrics tie to your other marketing efforts. Monitor ROAS, CPC, CPM, and other cost metrics.
- Which ad campaigns and audiences are delivering the best ROI? Understand which ad campaigns are contributing most to your business goals, and see how they work with all of your other channels. Analyze audience performance, engagement patterns, and conversion rates using our pre-built segmentation tools.
- How are my Facebook Paid Advertising impacting my overall marketing strategy? Combine Facebook Ads performance with data from other marketing channels to get a complete view of your customer journey and attribution across all of your touchpoints.
- How do campaigns compare over time? Use our data clustering capabilities to identify patterns and optimization opportunities.
- What is the engagement level of my ad campaigns? Analyze engagement metrics like clicks, reactions, and shares, and see how the content of your Facebook Ads performs, both on and off Facebook.
How Maya’s Semantic Model Works
Simple 3-Step Process to transform scattered paid social data into unified marketing insights
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#1
Connect Your Data Destination and Facebook Ads Account
Link your Google BigQuery data warehouse (or chosen data destination) and your Facebook Paid Advertising account.
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#2
Facebook Ads Data Integration and Marketing Data Unification
Our semantic model automatically cleans, normalizes, and structures your Facebook Ads data. It’s designed for seamless integration with other marketing data sources (SEM analytics, email marketing, other paid channels), enabling a holistic view of performance.
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#3
Custom Facebook Ads Analytics
Build exactly the reports you need without platform restrictions or data silos. Analyze campaign performance, audience engagement, and overall Facebook Ads effectiveness.
Customize this dashboard with Maya
Maya’s Power BI Semantic Model helps you break down data silos and uncover hidden opportunities among Facebook Ads, with GA4, Google Ads, YouTube, or your CRM data. You can:
- Create Custom Campaign Clusters: Group campaigns based on marketing objectives, target audiences, or product categories (using
CCx - {Campaign Cluster x Name}) for more meaningful analysis. - Create Custom Conversion Clusters: Group conversions based on event (using
ConvCx - {Conversion Cluster x Name}) for more meaningful analysis. - Analyze Performance by Ad Creative: Use the
Addimension to identify your best-performing ad creatives. - Segment by Device: Analyze performance by device category (
Device Category) and specific device models (Device) to optimize your campaigns for different user experiences. - Combine with Website Analytics Data: Connect your Facebook Ads data to website behavior data (bounce rate, time on site, conversions) to understand the full impact of your campaigns.
- Combine with PageSpeed Insights Data: Correlate your Facebook Ads performance with your website’s page speed to identify potential areas for improvement.
Explore all of Maya’s functionalities
FAQs
What specific Facebook Ads metrics are included in the Maya semantic model?
The Maya Insights semantic model includes a comprehensive set of metrics from the Facebook Ads API, all readily available for analysis within Power BI. These are categorized for clarity:
Key Performance Indicators (KPIs):
Cost: Total digital advertising cost.Impressions: Total impressions.Clicks: Total clicks.CPM(Cost Per Mille): Cost per thousand impressions.CPC(Cost Per Click): Cost per click.CTR(Click-Through Rate): Click-through rate.Conversions: Total conversions.CPA(Cost Per Acquisition): Cost per conversion.CVR(Conversion Rate): Conversion rate.Conversion Value: Total value of conversion events.Facebook Reach: Count of unique users.Facebook Frequency: Average number of times.
Dimensions:
You can analyze these metrics using a rich set of dimensions, providing granular insights:
- Time:
Year,Quarter,Month,Week,Date - Account:
Account Service,Account Name - Campaign:
Campaign Name,Campaign Status,Campaign Type - Ad Group:
Ad Group,Ad Group Status,Ad Group Type - Ad:
Ad - Conversion:
Conversion Name,Conversion Category - Device:
Device Category,Device - Custom Clusters:
CCx - {Campaign Cluster x Name},ConvCx - {Conversion Cluster x Name}
What types of Facebook Ads questions can I answer with Maya Insights?
You can answer questions like: Which campaigns have the highest ROAS? Which ad creatives are driving the most conversions? How does my performance vary across different device categories? How does Facebook Ads performance correlate with website activity? What is the overall impact of Facebook Ads on my marketing goals?
How often is Facebook Ads data updated?
Maya Insights automatically syncs your Facebook Ads data daily, ensuring that you always have the most up-to-date information at your fingertips. We also maintain complete historical performance data, allowing you to track trends over time, compare performance across different periods, and make informed decisions without losing valuable insights.
Can I combine Facebook Ads with other channels?
Yes, absolutely! This is a core strength of Maya Insights. Our semantic model allows you to seamlessly combine your Facebook Ads data with data from other marketing channels such as Google Ads, Google Analytics, email marketing platforms, CRM systems, and more. This enables you to gain a complete understanding of your customer journey and accurately attribute conversions across different touchpoints. You can now see how your Facebook Ads work together with your entire marketing strategy.
Can I track multiple ad accounts?
Yes, Maya Insights fully supports tracking multiple Facebook Ads accounts. You can seamlessly connect and consolidate data from all of your accounts into a single view, enabling you to analyze and compare performance across all of your Facebook Ads activities. This ensures that you get a holistic understanding of your paid media efforts, without having to check individual accounts.
Which stakeholders can benefit from using Maya Insights for Facebook Ads analysis?
Performance marketers, social media advertisers, digital marketing managers, marketing analysts, BI professionals, and anyone responsible for Facebook Ads campaign performance.
What is Facebook Paid Advertising?
Facebook Paid Advertising is a robust platform that allows businesses to create and manage paid ads across Facebook, Instagram, and the Audience Network. It offers a wide range of ad formats designed to meet various marketing objectives, from increasing brand awareness to driving sales.