Facebook Page Insights Report Dashboard
Power BI Template for Organic Social and Facebook Page Analytics
Bogged down by messy Facebook Page organic data? Need a better grip on what’s working? Our pre-built Power BI model turns it into a clear picture of audience interaction and content results. Maya Insights brings it all together with a sharp view, custom reports, and full control over your analysis.
Trusted by
Without Maya
- Facebook Page data trapped in silos with insights buried.
- Historical data slips away or stays out of reach.
- Tied to Facebook’s portal for access to your own numbers.
- No way to tie social metrics to your bigger marketing picture.
- Hard to spot what content clicks with your audience.
With Maya
- All your Facebook Page history sits in your own cloud.
- Your full marketing data lives in one spot.
- Build custom reports free of platform constraints.
- Link social findings to every marketing channel.
- Pinpoint what content hooks your audience with ease.
What you’ll learn from this Organic Social Facebook Analytics Dashboard Template
Connect your Facebook Page organic social data sources through Maya’s Semantic Model to learn:
- How is my Facebook Page growing, and how does it impact other channels? Track new followers, likes, and engagement patterns over time, and see how those tie to your overall marketing goals, as well as how growth in this channel impacts the rest of your strategy.
- How is my organic reach trending? Monitor your impressions and reach to understand how visible your content is to your existing and potential audience, and see how new and old content performs in the long term.
- Which content is resonating most with my audience? Analyze the performance of your posts by tracking reactions, shares, comments, and discussion rates to see what really interests them and prompts conversation.
- How is my brand perceived by my audience across channels? Track your average star rating and see how they evolve in time, and correlate them with customer feedback to improve your image and respond to negative feedback proactively across your entire marketing strategy.
- What are the key engagement drivers of my page? See what is making people engage with your page by measuring check-ins, page visits, and “talking about this” data, and see how that ties to your location-based campaigns.
- How do my Facebook Page efforts contribute to overall marketing goals and ROI? Connect your social media metrics to your overall marketing ROI, and see how your campaigns are contributing to the broader picture, and how all of the channels work together.
- Which content is resonating most with my audience across all channels? Analyze the performance of your posts by tracking reactions, shares, comments, and discussion rates alongside other channel metrics, to see what really interests them and prompts conversation, both on and off social media.
How Maya’s Semantic Model Works
Simple 3-Step Process to transform scattered organic social data into unified marketing insights
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#1
Connect Your Data Destination and Facebook Page
Link your Google BigQuery data warehouse (or chosen data destination) and your Facebook Page(s). Maya automatically pulls data directly from the Facebook Page Insights API.
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#2
Facebook Page Organic Social Data Integration and Marketing Data Unification
Our semantic model automatically cleans, normalizes, and structures your Facebook Organic data. It’s designed for seamless integration with other marketing data sources (Facebook Paid, SEM analytics, email marketing), enabling a holistic view of performance.
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#3
Custom Organic Social Facebook Analytics
Build exactly the reports you need without platform restrictions or data silos. Analyze audience engagement, content performance, and overall Facebook Page effectiveness.
Customize this dashboard with Maya
Maya’s Power BI Semantic Model helps you break down data silos and uncover hidden opportunities among your Facebook Page and its organic data, with GA4, Google Ads, YouTube, or your CRM data.
With the pre-built semantic model and the flexibility of Power BI, you can:
- Analyze Performance by Post: Use the
Post Messageto see how specific posts are performing. - Filter by Reaction Type: Use the
Reaction Typedimension to see which emotions your content is evoking. - Compare Organic and Paid Performance: Combine Facebook Organic data with Facebook Ads data to understand the overall impact of your Facebook strategy.
- Connect to Website Analytics: See how Facebook engagement translates into website traffic and conversions.
- Connect to Page speed insights and check for correlation.
Explore all of Maya’s functionalities
FAQs
What specific Facebook Organic metrics are included in the Maya semantic model?
The Maya Insights semantic model includes a comprehensive set of metrics from the Facebook Page Insights API, all readily available for analysis within Power BI. These are categorized for clarity:
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Audience Growth Metrics:
FB Page Followers #: The count of page followers.FB Page Fans #: The count of users who like the Page.FB Page New Likes #: The count of new page likes.FB Unfollows #: The total count of users who unfollowed your Page.
Engagement Metrics:
FB Reactions #: The count of reactions on posts or comments.FB Shares #: The count of times a post has been shared.FB Comments #: The count of comments on posts.FB Engagement Rate %: The share of unique individuals who engaged with a post, divided by unique impressions.FB Discussion Ratio %: The average number of comments or replies per post.FB Share Spread %: The average number of shares per post.FB Positive Reaction Rate %: The average number of “positive” reactions (Like/Love/Wow/Haha) per post.
Reach & Impressions Metrics:
FB Post Organic Impressions #: The total number of times your content was displayed organically.FB Post Paid Impressions #: The total number of times your content was displayed through paid promotion.FB Primary Audience Penetration Rate %: Percentage of Reached Fans.
Page Activity Metrics:
FB Page Ratings #: The total count of individual ratings.FB Page Avg Star Rating Running: Average page rating.FB Page Check-Ins #: The count of check-ins at a place represented by a Page.FB Page Were Here #: The count of visits to this Page’s location.FB Page Talking About #: The count of people “talking about” this Page.FB Posts #: The count of Facebook posts made.
Dimensions:
You can analyze these metrics across a variety of dimensions:
- Time:
Year,Quarter,Month,Week,Date - Account:
Account Service,Account Name - Page:
Page Name,Page Link - Post:
Post Message - Comment:
Comment Message - Reaction:
Reaction Type
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Can I analyze multiple Facebook Pages?
Yes, Maya supports multiple Facebook Pages and consolidates metrics automatically.
What types of Facebook Organic questions can I answer with Maya Insights?
You can answer questions like: How is my follower count growing over time? Which posts are generating the most engagement? What is my organic reach? How does my organic performance compare to my paid performance? How is my content resonating with different audience segments?
How often is Facebook Page data updated?
Maya automatically syncs your Facebook insights daily, maintaining complete historical data. You can also set up custom refresh schedules based on your needs.
Can I combine Facebook data with other social platforms?
Yes! Maya Insights allows you to combine your Facebook Page data with data from other social platforms, such as Instagram, YouTube, or LinkedIn. You will be able to create a holistic view of your social media performance, identify trends across multiple platforms, and optimize your overall social media strategy. See how each platform works together to create your overall strategy.
Can I track the number of visits my Facebook page gets?
Absolutely. Maya Insights preserves your complete Facebook Page visitor history, allowing you to compare page visits across any time period. Track unique visits, analyze growth patterns, see the source of the traffic, and benchmark current performance against historical data, while maintaining full ownership of your insights, without relying on the limited views of Facebook’s UI.
How do I see insights about my Facebook posts?
Maya Insights provides a unified view of all your Facebook post metrics in Power BI, allowing you to analyze reach, impressions, engagement, and reactions. You can filter metrics by distribution type (paid, organic, viral) to identify what is working well, and what is not, and also track audience visibility patterns over time. This will help you quickly understand your content performance, and optimize your posting strategy.
How do I track likes and unlikes on my Facebook page?
Maya Insights allows you to monitor your like/unlike patterns and analyze historical trends over any timeframe you choose. You can set up automated alerts to notify you of significant changes in follower counts, all unified in your business cloud, without the need to manually check for changes.
What are the demographics of the people who visit my Facebook Page?
Maya Insights organizes your Facebook Page audience demographics into clear and interactive segments. Analyze audience patterns by age, gender, location, and engagement behavior directly in Power BI. Use those segments to optimize content, ad campaigns, and create hyper-targeted content.
How does my Facebook Page performance impact my overall marketing ROI?
Maya Insights allows you to connect your Facebook Page performance data with data from other marketing channels. By analyzing the combined impact of your marketing efforts in Power BI, you can understand how Facebook contributes to your overall business goals and marketing ROI. You can also use this to adjust budgets and resources, focusing on the activities that drive the highest returns.
How can I measure the real-world impact of my Facebook Page?
Maya Insights allows you to connect your Facebook Page activities with real-world engagement metrics, such as check-ins and “where here” counts. By analyzing these location-based metrics alongside your online engagement data, you can understand how your Facebook Page influences offline interactions and business outcomes. This enables you to validate offline marketing efforts and optimize location-based promotions.
What does “talking about this” mean on Facebook?
“Talking about this” refers to actions that create a story on a user’s timeline, indicating engagement with your Page (liking the Page, posting on the Page’s wall, liking/commenting/sharing a post, RSVPing to an event, mentioning the Page, tagging the Page in a photo, checking in, or reviewing the Page).