GA4 Semantic Model
Power BI Semantic Model for Google Analytics 4 Get More From Your GA4 Data with Unified Marketing Analytics
Tired of data silos? Time to see the whole picture. With Maya Insights, you can connect GA4 to Power BI without a headache, and mix your Google Analytics data with info from ad platforms and your CRM. Figure out the complete customer path, make attribution clearer, and make smarter marketing calls using our straightforward Power BI GA4 connector.
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Without Maya
- Manually exporting and trying to stitch GA4 data together with ad platforms or CRM.
- GA4 data stays separate, so it’s tough to see the real effect of marketing campaigns on what happens on your website.
- Pretty limited attribution info because your datasets aren’t talking to each other.
- Wasting time making manual reports in spreadsheets or other BI tools.
- Days, maybe weeks, to get a full idea of how well your marketing is doing.
With Maya
- Automated hook-up of GA4 data with other marketing platforms using a pre-built semantic model and a smooth Power BI GA4 connector.
- A complete view of marketing performance by mixing GA4 data with ad spend, clicks, and CRM results in your Power BI GA4 reports.
- Better attribution modeling by connecting touchpoints across different channels to GA4 conversions.
- Automated reporting in Power BI with ready-made dashboards, including a flexible GA4 dashboard template, and easy ways to tweak it.
- Just minutes to get useful insights from combined GA4, advertising, and CRM data.
What you’ll learn from this GA4 Dashboard Template
By using Maya Insights to look at your GA4 to Power BI data flow and connect Google Analytics 4 data with other marketing sources, you’ll get a much better grip on your whole marketing setup. You’ll be able to:
- Connect ad spend (from Google Ads, Bing Ads, or Facebook Ads) straight to on-site engagement (
GA Engaged Sessions #,GA Engagement Rate) and conversions (GA Transactions #,GA Key Events #) tracked in GA4. - Get a clearer idea of how different touchpoints across various channels lead to key events and purchase revenue (
GA Purchase Revenue) in GA4. - Analyze which landing pages (using
Landing Pagedimensions) do the best job converting users from specific campaigns or sources (usingCampaign Source Medium,Campaign Name). - See how users go from that first ad click to the final conversion, watching how they interact with your website (
GA Pageviews #,GA Engagement Duration (minutes)). - Link website behavior of new users (
GA New Users #) and purchasers (GA Purchasers #) with your CRM data for a full customer lifecycle picture.
How Maya’s Semantic Model Works
A Simple 3-Step Process to Unified GA4 Analytics
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#1
Connect Your Data Destination and GA4
Maya automatically pulls data from the Google Analytics 4 API plus data from your connected ad platforms (like Facebook Ads, Google Ads) and CRM.
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#2
Search Engine Marketing Data Integration and Marketing Data Unification
Our semantic model automatically cleans, normalizes, and structures your GA4 data. And here’s the smart part: it’s made to intelligently blend this with data from other sources, creating one unified dataset that’s ready for you to analyze.
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#3
Instant Visualization & Cross-Channel Reporting in Power BI
Connect Maya’s pre-built semantic model to Power BI. You get instant access to dashboards, including a flexible GA4 dashboard template, showing GA4 metrics right alongside your advertising spend, campaign performance, and CRM results.
Customize this dashboard with Maya
Maya Insights lets you create analytics that are truly your own. With our pre-built semantic model for Power BI GA4 integration and the flexibility of Power BI, you can:
- Blend GA4 with Ad Performance Data: Make visuals showing how specific ad campaigns (
Campaign Name) from Facebook or Google Ads directly affect GA4 key events (GA Key Events #) and revenue (GA Purchase Revenue). - Analyze User Engagement by Traffic Source: Use GA4 dimensions like Maya Campaign Source Medium to compare GA Engagement Rate and GA Engagement Duration (
minutes) for users who came from different channels. - Build Custom Attribution Models: Mix data points from GA4 and your ad platforms to try out different attribution scenarios.
- Segment Conversions by Campaign: Use custom campaign clusters (
CCx - {Campaign Cluster x Name}) to see which kinds of campaigns are bringing in the most valuable GA4 conversions (GA Key Event Value). - Connect Website Behavior to CRM Data: Integrate CRM data (leads, deals) with GA4 user activity to track the whole path from website visitor to customer.
Explore all of Maya’s functionalities
FAQs
What specific Google Analytics 4 (GA4) metrics are in the Maya semantic model?
The Maya Insights semantic model includes key metrics from the Google Analytics 4 API, all set up for thorough user behavior and conversion analysis, and ready to be mixed with other data sources in Power BI. These include:
User & Session Metrics:
GA Sessions #: Total number of sessions.GA Engaged Sessions #: Number of sessions that lasted longer than 10 seconds, had a conversion event, or had 2+ page views.GA Engagement Rate: Percentage of sessions that were engaged.GA Pageviews #: Total number of pages viewed.GA New Users #: Number of users on your site for the first time.GA Engagement Duration (minutes): Average time of user engagement.
Conversion & Revenue Metrics:
GA Transactions #: Total ecommerce transactions.GA Purchase Revenue: Total revenue from ecommerce purchases.GA Purchasers #: Number of unique users who bought something.GA Key Events #: Total times users triggered a key event.GA Key Event Value: The total value linked to key events.GA4 CVR %: Conversion rate, which you can toggle (using z-Toggle GA4 CVR Session Type) to be calculated based on Engaged Sessions or All Sessions.
Dimensions:
You can analyze these GA4 metrics using a good set of dimensions, which become even more useful when blended with dimensions from your other marketing platforms:
- Time:
Year,Quarter,Month,Week,Date - Source / Medium:
Maya Campaign Source Medium,Campaign Medium Actual,Campaign Source Actual - Campaign:
Campaign Name - Landing Page:
Landing Page,LP Url Path Level 1,LP Url Path Level 1 No Language, and otherLP Url...variations - Device:
Device Category,Device - Geography:
Country Official Name,Country Region,Country Sub Region
Custom Clusters: CCx - {Campaign Cluster x Name}, LPCx - {Landing Page Cluster x Name}, ConvCx - {Conversion Cluster x Name}
Where does the GA4 data in the Maya semantic model come from?
The data is pulled straight from the Google Analytics 4 API.
How does Maya handle GA4’s new data model?
Maya’s semantic model is specifically designed to work with GA4’s event-based data structure. Our platform ensures accurate and reliable tracking and reporting, regardless of the complexity of your GA4 setup. You can confidently analyze your Search Engine Marketing data in the way GA4 intended, with the benefit of our enhanced reporting and data integration capabilities.
Can I combine data from multiple ad platforms?
Yes, absolutely! Maya Insights excels at unifying data from multiple platforms. Our semantic model automatically combines your GA4 data with data from Google Ads, Microsoft Ads, and other major search advertising platforms, as well as with data from any other platform in your marketing strategy. This allows you to gain a holistic view of your marketing efforts and make informed decisions across all channels.
What conversion tracking is included?
Maya’s semantic model includes all standard GA4 conversion events, but also offers custom goal tracking and revenue attribution across channels. You can track every conversion from your entire marketing strategy in one place, and easily see which keywords and campaigns contribute the most to your business goals, and how the paid channels work together with the rest of the marketing data. This allows you to optimize your Search Engine Marketing campaigns for maximum ROI, with the full view of the rest of your marketing efforts.
Do I need to modify my GA4 setup?
No, you do not need to make any changes to your existing GA4 configuration to use Maya Insights. Our platform seamlessly integrates with your current setup and enhances it with additional tracking capabilities, allowing you to gain deeper insights without the need for complicated implementation processes. You can get access to all of the benefits of our semantic model by simply connecting the data.
How far back can I analyze data?
Maya Insights preserves your complete GA4 and campaign history, enabling you to perform comprehensive performance analysis over time. You can analyze long-term trends, compare performance across different periods, and gain valuable insights from your historical data. This will allow you to make informed strategic decisions, with the power of all the historical data available.
What kinds of marketing questions can I answer by blending GA4 data with Maya Insights?
You can answer stuff like: Which advertising campaigns are bringing the most engaged users to my website? How does ad spend connect with website conversions and revenue tracked in GA4? What’s the actual ROI of my campaigns when I look at the whole customer path? How do different audience segments from various channels like LinkedIn or Facebook interact with my site? How does page speed affects my email marketing campaigns?
How does Maya Insights help blend GA4 data with platforms like Facebook Ads or Google Ads? Is it a big ordeal to get my GA4 to Power BI?
Not at all. Maya Insights gives you a unified semantic model where data from GA4, Facebook Ads, Google Ads, and other sources are already structured and related. Our Power BI GA4 connector makes sure it’s a smooth flow. This means you can just drag and drop metrics and dimensions from different platforms onto the same Power BI visual or report to see how they connect, no complicated manual joins needed.
What are Key Events in GA4?
In GA4, Key Events are the actions people do on your website or app that you decide are most important for your business (like filling out a form, making a purchase, or signing up).
Can I analyze GA4 data next to my CRM data with Maya Insights?
Yes, Maya Insights is built to integrate with different data sources. Connecting your CRM data lets you see the whole funnel, from the first website interaction (GA4) to sales and customer lifecycle events (CRM).
What does “talking about this” mean on Facebook?
“Talking about this” refers to actions that create a story on a user’s timeline, indicating engagement with your Page (liking the Page, posting on the Page’s wall, liking/commenting/sharing a post, RSVPing to an event, mentioning the Page, tagging the Page in a photo, checking in, or reviewing the Page).