Google Ads Report Dashboard
Power BI Template for Google Ads Data: Unlock Cross-Channel Insights
Paid and organic search don’t belong in separate boxes. Our pre-built Power BI model gives you instant access to Google Ads data, automates your reporting, and reveals insights to boost your ROI. Maya Insights brings it all together with a clear view, custom reports, and full control over your analytics.
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Without Maya
- Manually exporting data from Google Ads, requiring multiple reports and downloads.
- Building your own data model in Power BI, requiring expertise in Google Ads metrics and relationships.
- Time-consuming data cleaning, merging, and preparation in spreadsheets.
- Difficult to combine Google Ads data with data from other marketing channels (Bing Ads, website analytics, etc).
- Hours or days to generate meaningful reports and insights.
With Maya
- Automated data extraction directly from the Google Ads API.
- Pre-built semantic model specifically designed for Google Ads data, optimized for Power BI.
- Pre-built ETL: automatically cleans, normalizes, and structures your Google Ads data.
- Seamlessly integrate Google Ads data with other marketing data sources for holistic analysis.
- Minutes to get actionable insights and optimize your Google Ads campaigns.
What You Will Learn From Analyzing Google Ads Data with Maya
By leveraging Maya Insights and the Google Ads API integration, you’ll gain a deep understanding of your campaign performance and identify key areas for optimization. You’ll be able to:
- Track Key Google Ads KPIs: Monitor cost, impressions, clicks, CTR, conversions, CPA, CVR, conversion value, and ROAS.
- Analyze Performance at All Levels: Drill down from campaigns to ad groups, ads, keywords, and search queries.
- Identify Top Performers and Underperformers: Quickly see which campaigns, ad groups, keywords, and ads are driving the best (and worst) results.
- Optimize Bidding and Budget Allocation: Make data-driven decisions about how to allocate your budget and adjust your bids for maximum ROI.
- Connect Paid Search to Business Outcomes: Combine Google Ads data with website analytics to understand the full impact of your campaigns on website traffic, conversions, and revenue.
How Maya’s Semantic Model Works
Simple 3-Step Process to Google Ads Insights on how to connect Google Ads to Power BI
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#1
Automated Power BI Google Ads Connector
With the Power BI Google Ads integration, Maya automatically pulls data directly from the Google Ads API.
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#2
Data Transformation & Unification
Our semantic model automatically cleans, normalizes, and structures your Google Ads data. It’s designed for seamless integration with other marketing data sources (Bing Ads, website analytics, etc.), enabling a holistic view of performance.
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#3
Instant Visualization & Reporting in Power BI
Connect Maya’s Google Ads to power bi pre-built semantic model to Power BI and instantly access insightful dashboards and reports. Build custom reports to answer your specific questions, leveraging the pre-defined measures and dimensions that reflect your SEM strategy.
Customize Your Google Ads Dashboard with Maya
Maya Insights empowers you to go beyond standard reporting. With the pre-built semantic model our Google Ads dashboard template and the flexibility of Power BI, you can:
- Create Custom Campaign Clusters: Group campaigns based on marketing objectives, target audiences, or product categories (using
CCx) for more meaningful analysis. - Create Custom Conversion Clusters: Group conversions based on event (using
ConvCx - {Conversion Cluster x Name}) for more meaningful analysis. - Analyze Search Query Performance: See which search queries are triggering your ads and identify new keyword opportunities or negative keywords.
- Segment by Device and Location: Analyze performance by device category and geographic location to optimize your targeting.
- Combine with Bing Ads Data: Create a unified SEM dashboard by integrating your Google Ads data with your Bing Ads data.
- Connect to Website Analytics: Understand the full customer journey by connecting Google Ads clicks to website behavior data.
- Analyze Landing Pages
Explore all of Maya’s functionalities
FAQs
What specific Google Ads metrics are included in the Maya semantic model?
The Maya Insights semantic model includes a comprehensive set of metrics from the Google Ads API, all readily available for analysis of Google Ads into Power BI. These are categorized for clarity:
Key Performance Indicators (KPIs):
- Cost: Total advertising cost.
- Impressions: Total impressions.
- Clicks: Total clicks.
- CPM (Cost Per Mille): Cost per thousand impressions.
- CPC (Cost Per Click): Cost per click.
- CTR (Click-Through Rate): Click-through rate.
- Conversions: Total conversions.
- CPA (Cost Per Acquisition): Cost per conversion.
- CVR (Conversion Rate): Conversion rate.
- Conversion Value: Total value of conversion events.
- ROAS (Return On Ad Spend)
Dimensions: You can analyze these metrics using a rich set of dimensions, providing granular insights:
- Time:
Year,Quarter,Month,Week,Date - Account:
Account Service,Account Name - Campaign:
Campaign Name,Campaign Status,Campaign Type - Ad Group:
Ad Group,Ad Group Status,Ad Group Type - Ad:
Ad - Landing Page:
Landing Page,Landing Page Url Link Domain, and otherLanding Page Url...variations - Search Query:
Query,Query Maya,Query Text Translated - Conversion:
Conversion Name,Conversion Category - Device:
Device Category,Device - Custom Clusters:
CCx - {Campaign Cluster x Name},ConvCx - {Conversion Cluster x Name}
What types of Google Ads questions can I answer with Maya Insights?
You can answer questions like: Which campaigns have the highest ROI? Which keywords are driving the most conversions? What is my average cost per acquisition (CPA)? How does my performance vary across different device categories? Which search queries are triggering my ads? How can I optimize my bidding strategy?
Can I analyze data for specific segments of my campaigns?
Yes you can group by various dimensions like, Campaign Name, Campaign Status, Campaign Type, Ad Group, Ad Group Status, Ad Group Type,Ad, Query, Query Maya, Query Text Translated
Which stakeholders can benefit from using Maya Insights for Google Ads analysis?
Performance marketers, PPC specialists, digital marketing managers, marketing analysts, BI professionals, and anyone responsible for Google Ads campaign performance.
What is Google Ads?
Google Ads, formerly known as Google AdWords, is Google’s online advertising platform that allows businesses to create and manage pay-per-click (PPC) ads. These ads are designed to reach potential customers when they are searching for products or services related to the advertiser’s offerings.