SEM Report Dashboard

Power BI Template for Search Engine Marketing (SEM) : Merge Paid & Organic Insights

Paid and organic search shouldn’t sit apart. Our pre-built Power BI model blends your SEM data into a full, clear picture, sharpens your campaigns, and lifts your ROI. Maya Insights brings it all together with a sharp view, custom reports, and full control over your analysis.

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Explore Search Engine Marketing Analytics in Action

See how Maya empowers businesses to optimize their SEM marketing efforts. Discover actionable insights that drive campaign success with comprehensive SEM data analysis.

Without Maya

Struggle with siloed SEM data and limited visibility
Difficult to combine paid and organic data for a unified view.
Dependency on Google Analytics for SEM performance tracking
Difficulty combining SEM data with other channels

With Maya

Unlock hidden SEM insights for data-driven decisions
Difficult to combine paid and organic data for a unified view.
Own your complete Search Marketing data in your cloud
Seamlessly integrate SEM in advertising with all marketing channels

What you’ll learn from this Search Engine Marketing Dashboard Template

Track and analyze key metrics like impressions, clicks, CTR, CPC, and ROAS. Understand SEM ads performance and how your paid search engine marketing impacts overall marketing efforts. Connect your data and through Maya’s semantic model and discover what your Power BI SEM dashboard can do:

How is my Search Marketing performing? Track key metrics like impressions, clicks, conversions, cost per click (CPC), and return on ad spend (ROAS) in one place, and see how they contribute to your overall marketing goals.
Which keywords and campaigns are driving the best ROI? Understand which keywords and campaigns contribute most to your business goals, and see how they work alongside your other marketing channels.
How does my paid search performance impact other areas of my marketing? Combine your Search Engine Marketing data with data from other channels to see how SEM ads impact overall marketing efforts.

How Maya’s Semantic Model Works

Simple 3-Step Process to transform SEM data into unified marketing insights

#1

Connect Your Data Destination and SEM accounts

Maya automatically pulls data directly from the Google Ads, Bing Ads, and Google Search Console APIs.
#2

Search Engine Marketing Data Integration and Marketing Data Unification

Our semantic model automatically cleans, normalizes, and structures the data from all three platforms. It’s designed for seamless integration with other marketing data sources (Facebook paid, email marketing), enabling a holistic SEM data analysis.
#3

Custom Search Marketing Analytics

Build reports that matter to your business, without platform restrictions. Tailor your dashboard to include metrics, KPIs, and visualizations that reflect your SEM strategy.

Customize this dashboard with Maya

Maya Insights empowers you to go beyond standard reporting. With the pre-built semantic model and the flexibility of Power BI, you can:

Create Custom Clusters: Group campaigns, keywords, landing pages, and even conversions (using CCx, LPCx, QCx, ConvCx) for more meaningful analysis.
Analyze Performance by Landing Page: Use dimensions like Landing Page, Landing Page Url Path Level 1, etc., to understand which landing pages are performing best for both paid and organic search.
Segment by Device: Analyze performance by device category (Device Category) and specific device models (Device).
Combine with Website Analytics Data: Connect your search data to website behavior data (bounce rate, time on site, conversions) to understand the full impact of your campaigns.
Compare Paid Search vs Organic Search: Compare directly performance
Analyze Queries: use Query, Query Maya, Query Text Translated to perform your analysis.

Explore all of Maya’s functionalities

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FAQs

What specific search marketing metrics are included in the Maya semantic model?

The Maya Insights semantic model includes a comprehensive set of metrics from Google Ads, Bing Ads, and Google Search Console, all readily available for analysis within Power BI. These are categorized for clarity:

Paid Search (SEM) Metrics:

Cost: Total digital advertising cost.
Impressions: Total impressions.
Clicks: Total clicks.
CPM (Cost Per Mille): Cost per thousand impressions.
CPC (Cost Per Click): Cost per click.
CTR (Click-Through Rate): Click-through rate.
Conversions: Total conversions.
CPA (Cost Per Acquisition): Cost per conversion.
CVR (Conversion Rate): Conversion rate.
Conversion Value: Total value of conversion events.

Organic Search (SEO) Metrics:

Organic Impressions
Organic Clicks
Organic CTR
Average Position

Dimensions:

You can analyze these metrics using a rich set of dimensions, providing granular insights:

Time: `Year`, `Quarter`, `Month`, `Week`, `Date`
Campaign (Paid): `Campaign Name`, `Campaign Status`, `Campaign Type`
Ad Group (Paid): `Ad Group`, `Ad Group Status`, `Ad Group Type`
Ad (Paid): `Ad`
Landing Page: `Landing Page`, `Landing Page Url Link Domain`, `Landing Page Url Link Domain Base`, and other `Landing Page Url…` variations.
Search Query: `Query`, `Query Maya`, `Query Text Translated`
Conversion: `Conversion Name`, `Conversion Category`
Device: `Device Category`, `Device`
Custom Clusters: `CCx – {Campaign Cluster x Name}`, `LPCx – {Landing Page Cluster x Name}`, `QCx – {Query Cluster x Name}`, `ConvCx – {Conversion Cluster x Name}`

What types of search marketing questions can I answer with Maya Insights?

You can answer questions like: What is my overall cost, impressions, clicks, and conversions across Google Ads, Bing Ads, and organic search? Which platform is performing better? Which campaigns, ad groups, keywords, and search queries are driving the best results? How does my paid search performance compare to my organic search performance for the same keywords? Are my paid ads cannibalizing my organic rankings? How can I optimize my budget allocation between paid and organic search?

Can I analyze data for specific segments of my campaigns or website?

Yes, you can use dimensions like Campaign Name, Ad Group, Query, Landing Page, and custom clusters (CCx, LPCx, QCx, ConvCx) to analyze performance for specific segments.

What is Search Engine Marketing (SEM)?

While SEO focuses on improving your website’s ranking in search engine results via unpaid means like content creation and link building, SEM involves promoting your business through paid advertising on search engines.

What is the main difference between SEO and SEM?

How do SEO and SEM work together?

SEO builds organic traffic by ranking high for relevant keywords, while SEM drives targeted traffic through paid ads. Together, they create a balanced approach to attract users at various stages of the sales funnel.

Unify Your Search Marketing Analytics

Take the first step toward unlocking the full potential of your Google Search Ads and Bing Ads campaigns. Schedule a demo or get started today with Power BI for SEM.