Introduction In this article, we will cover how Maya simplifies data management, provides actionable insights and helps you make data-driven decisions to boost your marketing performance. From connecting your data sources and creating clusters, to setting up reports and monitoring…
Introduction As a marketer, you've got two ways to create marketing strategies for your business. The first way is intuition-based. You go for some hunches, develop strategies around them, and then wait to see if they work or not. The…
Data warehousing is not a new concept by any definition. But for marketers, it’s rapidly becoming all the rage — for a good reason. The latest Gartner survey revealed that more than half of marketing leaders are disappointed with the…