In an era where over 2.5 quintillion bytes of data are generated daily, harnessing this vast information has become the linchpin of successful marketing strategies. This is where Business Intelligence (BI) steps in, transforming raw data into a goldmine of…
Introduction: The Evolution of Marketing Analytics In the early days of marketing, intuition and experience were the primary decision drivers. However, as markets expanded and competition surged, data-driven strategies became vital. The digital age ushered in a torrent of data,…
Introduction If you're a marketer, chances are you've heard of data clustering. It's one of those things that people either love or hate - a bit like Brussels sprouts. But whether you're a data-crunching aficionado or a marketing newbie, there's…
Introduction In today's ever-changing digital landscape, data-driven marketing has become more important than ever. With the vast amount of data available, marketers must have the right tools to effectively manage and interpret their data. That's why, here at Maya Insights…
Introduction In this article, we will cover how Maya simplifies data management, provides actionable insights and helps you make data-driven decisions to boost your marketing performance. From connecting your data sources and creating clusters, to setting up reports and monitoring…
Introduction As a marketer, you've got two ways to create marketing strategies for your business. The first way is intuition-based. You go for some hunches, develop strategies around them, and then wait to see if they work or not. The…
Data warehousing is not a new concept by any definition. But for marketers, it’s rapidly becoming all the rage — for a good reason. The latest Gartner survey revealed that more than half of marketing leaders are disappointed with the…