Introduction If you're a marketer, chances are you've heard of data clustering. It's one of those things that people either love or hate - a bit like Brussels sprouts. But whether you're a data-crunching aficionado or a marketing newbie, there's…
Introduction Marketing attribution modeling and incrementality go side by side. Without incrementality, you can’t build an effective, result-oriented model. There are many types of marketing attribution modeling, including Last-click, Time Decay, Data-driven, etc. A business must choose the modeling strategy…