How to Backup Google Analytics Data

If you don’t back up your UA data before the 1st of July 2024, you will lose your precious data. Luckily, there are options & some are free!

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Connecting Google Analytics 4 with Power BI: Step-by-Step Guide

Learn how to integrate Google Analytics 4 with Power BI for enhanced data analysis. Follow our step-by-step guide to connect GA4 with Power BI effectively.

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Segment or Die: The Art Of Data Clustering

We explore what data clustering is, why it’s important for marketers, and how Maya can help marketers implement it quickly and easily.

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Unleash the Power of Incrementality in Marketing Attribution Modeling

Learn how incrementality can improve the effectiveness of marketing attribution modeling, to optimize your data-driven strategy and budget.

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