Introduction If you're a marketer, chances are you've heard of data clustering. It's one of those things that people either love or hate - a bit like Brussels sprouts. But whether you're a data-crunching aficionado or a marketing newbie, there's…
Introduction In this article, we will cover how Maya simplifies data management, provides actionable insights and helps you make data-driven decisions to boost your marketing performance. From connecting your data sources and creating clusters, to setting up reports and monitoring…
Introduction Marketing attribution modeling and incrementality go side by side. Without incrementality, you can’t build an effective, result-oriented model. There are many types of marketing attribution modeling, including Last-click, Time Decay, Data-driven, etc. A business must choose the modeling strategy…
Introduction As a marketer, you've got two ways to create marketing strategies for your business. The first way is intuition-based. You go for some hunches, develop strategies around them, and then wait to see if they work or not. The…