Understanding B2B Data-Driven Marketing

In the dynamic realm of business-to-business (B2B) marketing, staying ahead of the curve is not just an advantage, it's a necessity. In this context, B2B Data-Driven Marketing emerges as a pivotal strategy, revolutionizing how businesses interact with each other. This…

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Business Intelligence for Marketing: Unlocking Data-Driven Success

In an era where over 2.5 quintillion bytes of data are generated daily, harnessing this vast information has become the linchpin of successful marketing strategies. This is where Business Intelligence (BI) steps in, transforming raw data into a goldmine of…

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Segment or Die: The Art Of Data Clustering

Introduction If you're a marketer, chances are you've heard of data clustering. It's one of those things that people either love or hate - a bit like Brussels sprouts. But whether you're a data-crunching aficionado or a marketing newbie, there's…

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Unleash the Power of Incrementality in Marketing Attribution Modeling

Introduction Marketing attribution modeling and incrementality go side by side. Without incrementality, you can’t build an effective, result-oriented model. There are many types of marketing attribution modeling, including Last-click, Time Decay, Data-driven, etc. A business must choose the modeling strategy…

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Data-Driven Marketing Strategy: Why Should you Care?

Introduction As a marketer, you've got two ways to create marketing strategies for your business. The first way is intuition-based. You go for some hunches, develop strategies around them, and then wait to see if they work or not. The…

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