Introduction: The Evolution of Marketing Analytics In the early days of marketing, intuition and experience were the primary decision drivers. However, as markets expanded and competition surged, data-driven strategies became vital. The digital age ushered in a torrent of data,…
Introduction A fresh herd of apps is released on the app stores every day. Thanks to the sophistication of the app store algorithms, many of the apps are successful in reaching their target audience and gaining a considerable user base.…